Freight Technology
ActiveFrayto
Digital infrastructure for modern freight forwarding.
Frayto is a freight technology platform built to simplify and connect the operational workflows of freight forwarders, logistics companies, exporters, importers, and supply-chain teams. It brings shipment management, documentation, tracking, quotations, accounting, customer communication, and carrier integrations into one connected system.
Co Founder · CtoGrowthMumbai, Maharashtra, India
Legal entity · Freight Story Technologies Private Limited
Headquarters
Mumbai, Maharashtra, India
Stage
Growth
Primary industry
Freight Technology
Company overview
What it is built to change.
Built for
The customer
Freight forwarders, customs brokers, logistics companies, NVOCCs, exporters, importers, and supply-chain teams seeking to manage operations, documents, tracking, accounting, and customer communication from one system.
Business model
How value is delivered
Business-to-business software subscriptions, enterprise implementations, shipment visibility API usage, integration services, and transaction-enabled platform services.
Products
What the company is building.
The products and platform capabilities that make up the company.
01
Product
Freight Management System
02
Product
Ocean Shipment Tracking
03
Product
Air Shipment Tracking
04
Product
InstaTrac
05
Product
Freight Quotation Management
06
Product
Job Management
07
Product
Customer Portal
08
Product
Accounts Receivable
09
Product
Accounts Payable
10
Product
Document Management
11
Product
Carrier API Integrations
12
Product
Shipment Visibility APIs
Now at Frayto
What matters now.
Building Frayto into a connected freight operating system that combines shipment operations, documentation, financial workflows, customer visibility, and carrier integrations.
Last reviewed August 2026
01
Completing the freight management system workflow
02
Improving ocean and air shipment tracking accuracy
03
Expanding carrier and shipping-line integrations
04
Strengthening accounts receivable and accounts payable workflows
05
Improving HBL, MBL, pre-alert, customs, and documentation modules
06
Increasing shipment visibility API adoption
07
Improving customer onboarding and implementation
08
Reducing failures caused by external carrier API changes
Highlights
A snapshot of the company.
Freight Operating System
Platform
As of August 2026
0 ocean and air
Shipment Modes
As of August 2026
0 modules
Core Product Modules
As of August 2026
0 event types
Ocean Tracking Milestones
As of August 2026
Principles
How the company thinks.
01
Every workflow should remove at least one unnecessary manual decision.
02
Operational data should be captured once and reused everywhere.
03
Shipment visibility should be proactive rather than reactive.
04
Freight software should reflect real operational workflows.
05
Automation should reduce errors without removing human control.
06
APIs should be predictable, reliable, and easy to integrate.
07
Products should be designed for freight operators, not only administrators.
Goals
Outcomes currently being pursued.
Goal 01
72%
Build a complete freight operating system
Connect freight sales, quotations, shipment operations, documentation, tracking, billing, accounting, and customer communication within one platform.
Goal 02
68%
Improve shipment visibility
Provide accurate, structured, and reliable ocean and air shipment visibility through platform workflows and APIs.
Goal 03
65%
Reduce manual freight operations
Automate repetitive operational tasks while maintaining human control over critical freight decisions.
Goal 04
62%
Create connected financial workflows
Connect accounts receivable, accounts payable, invoices, receipts, payments, and shipment-level financial visibility.
Goal 05
55%
Expand carrier connectivity
Increase the reliability and breadth of carrier, shipping-line, airline, payment, and customer integrations.
The work ahead
Hard problems worth solving.
01
Carrier APIs can change without reliable migration windows
02
Freight workflows vary across organisations and geographies
03
Shipment information from external providers can be incomplete
04
Customer onboarding requires operational mapping and configuration
05
Legacy freight operations rely heavily on spreadsheets and manual communication
06
Maintaining consistent event mappings across carriers is complex
Founders
The people behind it.
The founding team responsible for the company’s direction and execution.
SD
PrimarySunil Devrani
Co-Founder and CEO
AV
Aakash Vatsal
Co-Founder and CTO
Industries
The space it operates in
Freight TechnologyLogisticsFreight ForwardingSupply ChainShippingSaaSTrade Technology
Markets
Where the company is building
IndiaMiddle EastSoutheast AsiaGlobal
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