The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you

Doing it wrong is worse than doing nothing at all. When you know you’re clueless, you tend to be careful. But collecting a fistful of false positives is like convincing a drunk he’s sober: not an improvement.

The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more

Rule of thumb: Customer conversations are bad by default. It’s your job to fix them.